Communication is an important consideration in business. Without strong communication, businesses are going to find themselves plagued with significant problems. This is especially true in today’s business environments because many companies do not just work within a parameter of one building, or even one country.
Modern businesses are interacting and working in offsite and global business structures, and this has added a new dimension to the challenges organizations face with communication.
In today’s world, organizational structures and cultures are changing. Businesses are no longer made up of people from the same geographical area working together. The integration of technology has also created virtual workplaces that bring a lot of people working together who may never meet personally.
Communicating within the global economy has had a definitive impact on the workplace. As organizations are restructured and expanded across borders, this makes the reliance upon technical communication tools a necessity. Without these, communication will have difficulty taking place.
Technology can be utilized to enhance communication, yet it also has an impact on the ‘personal touch’ in many organizations. Because so much conversation takes place through technology avenues, often the face-to-face or even the conversational value of communication is left to the wayside.
Technological innovation has also created a different work environment even within the same building. People no longer are necessarily inclined to walk down the hall to have a conversation or ask a question. It’s not uncommon for bosses and colleagues to e-mail one another throughout the work day, even if they are located a few steps down the hall.
Also, the inclusion of video conferencing has changed the dynamics in the workplace as well, and employees no longer travel to conferences and meet with colleagues. Tools such as e-mail, instant messaging and phone conferences have added a new dimension to communication.
With all the organizational re-structuring that is happening in many businesses, people all need to adjust to the changes and learn how to adapt their communicative styles to ensure messages are delivered and received as intended.
It is also of significant value that management makes a concentrated effort, not only to acknowledge communicative issues that arise but also make strides to bridge the problems with solutions. If managers are not able to successfully promote healthy communication among employees, many of these issues can manifest and create deeper-rooted issues in the organization.
Technology indisputably has added great value to organizations, but it is vital to address the drawbacks too, especially when it comes to communication. Communication is a valuable component to the success of every business.